How can I create a product experience?
Through branding and package design I wanted to tell a story and educate. I chose an old-fashioned tea brand based on the history of tea! I had complete freedom to create whatever I wanted.
Making it fun!
I went heavy into my aesthetic, and also designed these little booklets to go inside each package of my fictional product.
I wish this could make it to shelves, but it was a great exercise to try and create a unique packaging experience for such an established industry.